Life insurance is a simple concept – you buy a policy that pays to your beneficiary or beneficiaries when you die – but the decisions of what kind of life insurance to purchase, how much of a death benefit and how much you pay are extremely complex.

You want to make sure that your life insurer will be around for a long time. How do you do this?  You can look at how various independent organizations “rate” the life insurers you are considering or you can consult a seasoned insurance professional, which is probably your best bet.  It is wise to stick with companies that are rated ‘A’ or better by most organizations.  Ratings are like school grades, A+, A, A-, B+, etc.

Note: There are more than 2,000 companies selling life insurance in this country. Some are very good, financially solid companies; others are not so sound. A company’s financial strength is vitally important to you because, hopefully, no one is going to collect on your life insurance for a long time.

Why Have Life Insurance?
Life insurance is far more than just a decision of how much to buy. Depending on your financial situation, life insurance can be used for a variety of purposes, such as:

• Providing for your spouse and children
• Paying off your mortgage and other debts
• Accumulating cash on a tax advantaged basis
• Transferring wealth or business interests
• Achieving estate tax liquidity

As specialists in providing life insurance advice and coverage to individuals and businesses, we will help you design a cost-effective life insurance plan to meet your needs and protect the ones you love. Click here for a FREE no-obligation term quote to see how inexpensive it is to provide basic protection for your loved ones.